D’USSE™ signs rapper Ice Prince Zamani as brand ambassador
D’USSE is a bold new expression of cognac, made at the Chateau de Cognac,home to some of the world’s finest cognacs since 1795.
D’USSE Cognac (pronounced dew-say) was developed with the cognac connoisseurs in mind.
Mr Seun Senjirin,National Sales Manager For Barcadi Martini Distributor Partner in Nigeria ,Kayode Oluwo, Customer Marketing Manager; Ice Prince and Thomas Olumagin,Market Development Manager
(Press)
This complex spirit
has a bold flavor with woody notes and hints of spice, almonds and
cinnamon, followed by a smooth finish that delivers accents of honey and
dried fruits.
D’USSE is a premium deep amber
coloured cognac with a distinctively bespoke bottle that is uniquely and
prominently emblazoned with the iconic cross of Lorraine – the French
symbol for honor, courage and perseverance.
The brand, distributed in Nigeria by Bacardi-Martini Nigeria has been available in VSOP for about two years and the XO is planned to be in the market sometime in March.
An
elated Ice Prince, being a first Nigerian brand ambassador for D’USSE,
is also the first Pan African musician to represent the premium French
cognac line from Bacardi.
The rapper expressed his heartfelt thanks to D’USSE and Bacardi-Martini Nigeria for the honour.
He also fondly remembers his birthday at an upscale Lagos night club where, according to him, “D’USSE made a movie that night in Nigeria! D’USSE made it happen and I’m grateful for the support”.
With this announcement, the two-year rumoured relationship between D’USSE and Ice Prince is confirmed.
There
is no doubt that the brand is focused on setting an indelible mark on
the Nigerian entertainment scene with a partnership with one of
Nigeria’s finest rappers and winner of three prestigious awards
including the BET Awards.
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